Better Business Better Life

Don’t Be Burnt By Guest Blogging

Is guest blogging too time consuming to make it a viable list building strategy?In case you missed it, last week we were chatting about four reasons guest blogging absolutely kicks Facebook Ad butt. It definitely hit a nerve with many people committing to guest blogging moving forward.

The common concern however was that guest blogging can be very time consuming compared with other list building strategies. And it can be IF you don’t work smart.

Watch the video or read the transcript below to find out how to maximise your list growth while minimising time invested.

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How Guest Blogging Kicks Facebook Ad Butt

Guest Blogging Strategy - 4 Ways It Out Performs Facebook AdsGuest blogging – why bother with this supposedly time and labour intensive list building tactic when you can buy subscribers with Facebook Ads?

All the ‘big guys’ in your industry are focusing on Facebook Ads, shouldn’t you be following the lead of the experts who have already achieved the business results you seek?

(Important interruption: just because certain people and businesses seem to be everywhere on social media doesn’t mean they are necessarily successful – they may not be converting, they may be only breaking even or worse, enduring losses to pay for their promotion tactics).

Guest blogging offers a lot of benefits Facebook Ads simply can’t so let’s look at them in detail. Continue reading


4 Brilliant Small Business Concepts From The Artful Business Conference

Artful Business Conference wrap upIt’s now a fortnight since I attended the Artful Business Conference in Melbourne.

Wowee time goes fast when you’re having fun!

Let me say the conference was fabulous. I learned a lot, was reminded of amazing ideas, met super inspiring people, met online friends ‘for real’, picked up new clients and truly had a ball. Was it a great investment of time and money? Absolutely. I’ve reserved my ticket for next year already!

For anyone who wasn’t able to attend or those who did and want a refresh, I thought I’d share some of my takeaways from #ArtfulBizCon. Hope they inspire some ‘aha’ moments for you too. Continue reading


Should You Guest Post For Huffington Post?

Should you guest post for the Huffington PostHuffington Post. The holy grail of guest blogging opportunities. Publish there and you’ve made it.

Arianna’s emailed back saying she loves your idea and has copied in her editor to ensure your post makes it to the website.

The website.

You know, the website now owned by AOL that is the 71st most popular site on the interwebs.

THAT website.

Have a guest post accepted for HuffPost and prepare for the ensuing hysteria. Your and friends’ hysteria.

But is it all it’s made out to be?

Being published on the Huffington Post can open certainly open doors for you. Put their logo on your website and you’ve increased your credibility. Talk about HuffPost success in your bio and suddenly you’re an authority.

Not exactly poor results.

Before you email Arianna however, think twice.

Think about what you are trying to achieve. What is your goal?

Are you trying to increase your perceived authority and popularity? Perfect, guest post on HuffPost once. You’ve earned the right to say you’ve been featured. You’ve earned the right to say you’re a contributor.

Ding, ding, ding. You’ve got the prize.

Want to build your mailing list? Want to add a bunch of new subscribers in one foul swoop?

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The List Building Opportunity: When Is It Over?

BefoWhen does the list building opportunity endre you read this post I want you to tweet me and answer when does the list building opportunity end?

A. When the visitor decides whether or not to subscribe.

B. Once a person has subscribed.

C. Never.

D. Other… (please explain).

To answer this question let me share a story from last week. Continue reading