Better Business Better Life

How Guest Blogging Kicks Facebook Ad Butt

Guest Blogging Strategy - 4 Ways It Out Performs Facebook AdsGuest blogging – why bother with this supposedly time and labour intensive list building tactic when you can buy subscribers with Facebook Ads?

All the ‘big guys’ in your industry are focusing on Facebook Ads, shouldn’t you be following the lead of the experts who have already achieved the business results you seek?

(Important interruption: just because certain people and businesses seem to be everywhere on social media doesn’t mean they are necessarily successful – they may not be converting, they may be only breaking even or worse, enduring losses to pay for their promotion tactics).

Guest blogging offers a lot of benefits Facebook Ads simply can’t so let’s look at them in detail. Continue reading


4 Brilliant Small Business Concepts From The Artful Business Conference

Artful Business Conference wrap upIt’s now a fortnight since I attended the Artful Business Conference in Melbourne.

Wowee time goes fast when you’re having fun!

Let me say the conference was fabulous. I learned a lot, was reminded of amazing ideas, met super inspiring people, met online friends ‘for real’, picked up new clients and truly had a ball. Was it a great investment of time and money? Absolutely. I’ve reserved my ticket for next year already!

For anyone who wasn’t able to attend or those who did and want a refresh, I thought I’d share some of my takeaways from #ArtfulBizCon. Hope they inspire some ‘aha’ moments for you too. Continue reading


Should You Guest Post For Huffington Post?

Should you guest post for the Huffington PostHuffington Post. The holy grail of guest blogging opportunities. Publish there and you’ve made it.

Arianna’s emailed back saying she loves your idea and has copied in her editor to ensure your post makes it to the website.

The website.

You know, the website now owned by AOL that is the 71st most popular site on the interwebs.

THAT website.

Have a guest post accepted for HuffPost and prepare for the ensuing hysteria. Your and friends’ hysteria.

But is it all it’s made out to be?

Being published on the Huffington Post can open certainly open doors for you. Put their logo on your website and you’ve increased your credibility. Talk about HuffPost success in your bio and suddenly you’re an authority.

Not exactly poor results.

Before you email Arianna however, think twice.

Think about what you are trying to achieve. What is your goal?

Are you trying to increase your perceived authority and popularity? Perfect, guest post on HuffPost once. You’ve earned the right to say you’ve been featured. You’ve earned the right to say you’re a contributor.

Ding, ding, ding. You’ve got the prize.

Want to build your mailing list? Want to add a bunch of new subscribers in one foul swoop?

Continue reading


The List Building Opportunity: When Is It Over?

BefoWhen does the list building opportunity endre you read this post I want you to tweet me and answer when does the list building opportunity end?

A. When the visitor decides whether or not to subscribe.

B. Once a person has subscribed.

C. Never.

D. Other… (please explain).

To answer this question let me share a story from last week. Continue reading


Google Is Lying To You About Guest Blogging

In this post you’ll learn:

  • Google’s position on guest blogging
  • The results possible through guest blogging
  • How to take your guest blogging to the next level

Transcript of Guest Blogging Is Not Dead

Guest blogging is a powerful strategy to building your mailing list, regards of Google rankings

So Google is calling guest blogging dead? I don’t want you listening to them.

Hi, I’m Caylie from Better Business Better Life and I’m here to tell you today that guest blogging is so not dead.

A little while ago, Matts Cutts who is like the connector between web designers, web developers and Google and the SEO world (search engine optimisation), claimed that guest blogging was dead. Google is no longer putting the same value on links within bios of guest blog posts and so there was no value in guest blogging anymore as a strategy to grow your business.

Well Google you’re wrong. Guest blogging is so not dead. Continue reading