Have you ever taken notice of two blogs in a niche that started around the same time?
Did one of the blogs zoom past the other?
There are a million and one factors that impact on a blog’s trajectory. The quality of the content, use of keywords, paid advertising, design, I could go on and on.
Today, backlinks are the focus.
What Are Backlinks?
Backlinks are links coming from another website that direct traffic to your pages. They are also known as incoming links.
These connections between your and other sites affect your search engine optimisation and as a result, search engine ranking. The more quality backlinks you have, the more favourably the search engines will view your website. Of course, the opposite also applies. If you buy backlinks or get links from less than reputable websites your ranking will drop.
So what can you do if your blog is the one left behind?
How To Identify Backlinks
One option is to identify where the faster growing blog is receiving links from. This allows you to identify the types of sites that are assisting your fellow blogger and that you may want to seek backlinks from.
1. To identify the links head to Google.com.
2. In Google’s search box type ‘Link:the name of the website’ and hit enter. For example, ‘Link:www.betterbusinessbetterlife.com.au’ Notice there isn’t a space between the colon and the web address.
3. The results will contain a selection of websites backlinking to the site you’ve searched.
Give it a go in a new tab now. I’ll wait for you.
How’d you go? Were the results what you expected? Did any surprise you?
Make a list of the resulting sites that would be relevant and helpful for your blog.
The next step is to start receiving backlinks from the websites you’ve identified. There are plenty of ways to achieve this without going down the ‘begging for backlinks’ path.
Come back tomorrow and I will share six strategies to building backlinks.
Have you done this exercise? What did you learn?