Have you ever had to defend your commitment to e-business? Anyone doubt the value of your online marketing efforts? Do you question whether or not social media is a waste of time?
If you were ever unsure of whether to invest in online activities this chart should clear the matter up for you. Look at the internet economies’ contribution to each of the listed countries’ GDP and you might think that the percentages are quite low.
Before you log out and switch off the computer though, refer to the far right on the chart…
Every country is expected to have the online world contribute a greater percentage of GDP by 2016. Did you take that in? The value of the online world is only going to increase.
So as consumers spend more online who do you think they will trust more?
The business with a short online history making a half-hearted effort? Or the business with an established, consistent online history; a respected strategy and an excellent reputation?
Thought that might be your answer.
Now ask yourself: what are you going to do about it?
Are you going to sit back and observe the growth? Or will you be in the thick of it, working harder and smarter to capture a larger slice of the pie?
Tell me about your online business plan in the comments. Make the commitment now.