Better Business Better Life - Part 16

Podcasts To Blast You Into The Stratosphere

Blast Into The Stratosphere With Better Business Better Life's Favourite Podcasts

Every December we witness a massive number of business and personal development bloggers talk about reflecting on the year gone and planning for the next.

Better Business Better Life has been too and for good reason. Reviewing and strategizing is important (although sometimes I think we should consider a focus period that isn’t quite so busy with festivities).

The other vital decisions you need to make are… Continue reading

And The Winners Are…

Remember the ‘How To Run A Rockin’ Mailing List’ giveaway run here on the blog a couple of weeks ago?

Well it’s time to announce the lucky winners!!!

Chosen by the winners are (drum roll please…)

Jan from and Francesca Adrienne of


 If you missed ‘Frustrated By Facebook? Rock Your Mailing List‘ be sure to have a read.

Don’t forget – subscribe to the Better Business Better Life Legends List too so you don’t miss extra awesome goodness ever again…

Sucker Punched (Who Do You Want To Become?)

Know Who You Want To Become

When growing up we are often asked by parents, adult relatives and family friends what we want to do when we finish school. Another favourite question is what we want to become.

I always found these questions easy to answer. I wanted to be a pathologist, then a lawyer, followed by a psychologist. Never an accountant or nurse. Secretly I actually wanted to start my own business and make it wildly successful but that of course didn’t fit the obligatory path of get a good job, work hard to pay the mortgage, blah, blah, blah.

Do you remember what you wanted to be? Can you remember how exciting it was to dream about the things you’d do? How you would change the world? Continue reading

Goals for 2013 – Are You A Scatter Gun Or Saint?

Better Business Better Life blog

Have you noticed a trip to the city or even a country town has been far more frenzied the last couple of weeks? As if cars have suddenly started multiplying on our roads?

It seems some sort of magnetic pull began six weeks out from Christmas and people have been panic buying (or at least panic window shopping) ever since.

Regardless of whether you think the true spirit of Christmas has been forgotten or not, I’d ask you to consider this:

  • Do you plan your gift buying or is it more a scatter gun approach?
  • Do you have a budget and stick to it or do you overspend each year out of desperation?

If the scatter gun, credit card lurch resonates with you does it reflect your approach to business and blogging? Continue reading

Frustrated By Facebook? Rock Your Mailing List!

Edgerank changes are affecting Facebook pages.

A lot of small business owners – especially those with a crafty biz – have been heavily reliant on Facebook to promote their businesses for the last few years. The benefits are obvious.

It’s a free platform, and it has reach and shareability not found anywhere else online. It’s easy to connect with friends, and to build a fan base – and let’s face it, people like to just hang out on Facebook! So, if your business is there, chances are good that they’ll stumble across it if it’s in their circle of interest.

Now, I love social media – it has been instrumental in building my business. I use my Facebook business page daily to build my traffic and interact with my customers – it’s a key part of my marketing strategy… but it’s not the core.

Recent changes to the Facebook algorithm have many people up in arms about the fact that only around 10% of your likers now see your Page status updates.

Of course, there was never a time that 100% of your likers saw your updates, but there has definitely been a noticeable drop since they did the last tweak to Edgerank – the Facebook algorithm that decides what it will and won’t show you in your feed.

The fundamental truth is – you don’t own your Facebook Page. Or your twitter page. Or any other social media page. So, the harsh reality is that no matter how many years or how much time you put into building your social media page/presence, the company who run that social media platform can turn around at any time and shut you down/block you/cancel your account – or, less dramatically, change things so that you can’t connect with your community as easily as you once could.

What’s the solution? Do you give up on social media as a waste of your time? No, not at all. It is a powerful way to ‘meet’ new people and connect with them.

However, what you SHOULD be doing is focussing your main marketing efforts on a platform that you do control. One that allows you direct contact with your community.

What is this platform? Continue reading