Better Business Better Life - Part 18

Frustrated By Facebook? Rock Your Mailing List!

Edgerank changes are affecting Facebook pages.

A lot of small business owners – especially those with a crafty biz – have been heavily reliant on Facebook to promote their businesses for the last few years. The benefits are obvious.

It’s a free platform, and it has reach and shareability not found anywhere else online. It’s easy to connect with friends, and to build a fan base – and let’s face it, people like to just hang out on Facebook! So, if your business is there, chances are good that they’ll stumble across it if it’s in their circle of interest.

Now, I love social media – it has been instrumental in building my business. I use my Facebook business page daily to build my traffic and interact with my customers – it’s a key part of my marketing strategy… but it’s not the core.

Recent changes to the Facebook algorithm have many people up in arms about the fact that only around 10% of your likers now see your Page status updates.

Of course, there was never a time that 100% of your likers saw your updates, but there has definitely been a noticeable drop since they did the last tweak to Edgerank – the Facebook algorithm that decides what it will and won’t show you in your feed.

The fundamental truth is – you don’t own your Facebook Page. Or your twitter page. Or any other social media page. So, the harsh reality is that no matter how many years or how much time you put into building your social media page/presence, the company who run that social media platform can turn around at any time and shut you down/block you/cancel your account – or, less dramatically, change things so that you can’t connect with your community as easily as you once could.

What’s the solution? Do you give up on social media as a waste of your time? No, not at all. It is a powerful way to ‘meet’ new people and connect with them.

However, what you SHOULD be doing is focussing your main marketing efforts on a platform that you do control. One that allows you direct contact with your community.

What is this platform? Continue reading

Can You Mesmerise Your Visitors For 30 Minutes? (A Joey Thomas Interview)

How do you go from being a year nine student who wants a cool doona cover to a successful etailer, manufacturing in China and distributing around Australia?

Joey Thomas, founder of Duckprint and young entrepreneur, shares her story – the highs, the lows and the importance of social media platforms.


Key Takeaways:

  • Mistakes can be turned around with creative thinking.
  • Take a long term perspective with social media.
  • Mentors are brilliant for support and guidance.
  • Share the highs and lows with your community.

Isn’t Joey awesome! Did you enjoy that?


Who would you like featured next? Tell us below!

Position Your Brand Melbourne Cup Style

Charging Home In The 2011 Melbourne Cup

Source: Herald Sun

Today Australians will pause for the race that stops a nation.

The Melbourne Cup.

Many international horses will compete with Australia’s finest.

Local trainers Gai Waterhouse and Bart Cummings will cross their fingers and toes that their horses win and keep the cup in Australia.

Millions will flock to the TAB. Whether once a year punters or regular gamblers all will place their bet.

I’ll put five bucks on whichever horse has a name I like. Yep, my once a year strategically chosen tip. Continue reading

Pearls Of Wisdom And 19 Things You Mightn’t Know About Me

Darren Rowse At Problogger

Source: Lesh Karan, The Mindful Foodie

What do you love more than anything else? For me it’s connecting with people. Old friends, new friends, mentors, family and more.

Attending Problogger last weekend reminded me how fantastic meeting face-to-face is especially when you’ve been chatting online for a while. Unless you come across Darren Rowse in a dress?!?! 

Continue reading

Blog Comments – Would You Like More?

If anyone knows how to engage with their audience you can’t go past Pat Flynn of Smart Passive Income. I’ve emailed Pat a number times and always received a thoughtful, speedy response. Message him on Facebook and you’re sure to get a response, whether from Pat himself or his loyal community. He even responds to at least 50% of comments on his blog.

So who better to learn from about growing blog comments…

Why would you want more blog comments? Continue reading