
Today we have the lovely Janet Brent with her second guest post. You can see her first post here. Once you’ve had a read be sure to pop via Janet’s website too and say g’day!
You’ve found your logo designer and you’re ready to go but the preliminary work isn’t done yet.
So you’re not stabbing darts into thin air, the designer needs to ask the client questions about branding and the design itself.
A great logo should be simplistic and up to 2-3 colors. Complicated designs will get lost and confusing. You want short and succinct, like great copy, or an easily recognizable website design that shows exactly what you do in less than 5 seconds.
One way to tackle the preliminary questions is to ask them in the initial 30 minute client qualifying conversation or have the client fill out a logo design and branding questionnaire.
Here are some of the questions I ask clients before showing the initial design mock-ups: Continue reading