7 Money Sins You Must Avoid In Your Business PLUS 2 Chances To Win

Unexpected Business Results "Nobody Else's Business" by Andrew PavukHave you ever considered your mortality? What would happen to your business if something happened to you? How would your family cope if the unthinkable occurred?

Yes, it’s horrible to imagine.

It’s something you don’t want to consider but it’s absolutely necessary before starting your business. Of course, it’s never too late even if you already have a business.

Back in my agribusiness banking days there was a client who lost her husband in an accident. He had life insurance but that takes time to be released. All their bank accounts were in joint names and had to be frozen on his passing.

Here was a lady who had just unexpectedly, traumatically lost her husband who then didn’t have access to any money until the will was executed. It’s a situation you wouldn’t wish on your worst enemy.
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Top 12 Questions Your Graphic Designer Should Ask You

Fight Against Brand Ugliness

Today we have the lovely Janet Brent with her second guest post. You can see her first post here. Once you’ve had a read be sure to pop via Janet’s website too and say g’day!

You’ve found your logo designer and you’re ready to go but the preliminary work isn’t done yet.

So you’re not stabbing darts into thin air, the designer needs to ask the client questions about branding and the design itself.

A great logo should be simplistic and up to 2-3 colors. Complicated designs will get lost and confusing. You want short and succinct, like great copy, or an easily recognizable website design that shows exactly what you do in less than 5 seconds.

One way to tackle the preliminary questions is to ask them in the initial 30 minute client qualifying conversation or have the client fill out a logo design and branding questionnaire.

Here are some of the questions I ask clients before showing the initial design mock-ups: Continue reading


How To Grow Your Business While Travelling

How To Grow Your Blog While Travelling And Gain Blog Sponsorship

Ever wondered if those stories of building a business while travelling are true?

Felt a little jealous and wondered if it’s really possible? Tried to work out what you’d need and how to pay for it?

Meet Isabelle Kenis and Chris Richardson.

I met this lovely pair at #Unblogged in the Grampians recently and the more I listened, the more I wanted to know. They are beautiful people doing awesome things with their respective businesses and blogs.

Chris and Isabelle kindly accepted my invitation to share their tips and tales with you so settle in and enjoy! Continue reading


Lessons Learned Sharing A Gift Via Twitter

Lessons Learned Sharing A Free Gift Via TwitterWhoops!

It seems I’ve created a bit of a commotion on Twitter.

Is it good or bad?

That’s simply a matter of opinion and everyone is absolutely entitled to an opinion but that’s not the focus of this post.

To give you a bit of background earlier this week I created a little gift for anyone attending Problogger’s PBEvent on the Gold Coast later this year.

Having attended four major blogging / online marketing conferences in the past two years I’ve learned that they are fantastic for gaining new ideas and connections that we often write copious notes about.

Here’s the issue… Continue reading


7 Questions You Must Ask Your Graphic Designer

Design Is The Ambassador Of Your Brand

Today we have the lovely Janet Brent guest posting. Once you’ve had a read be sure to pop via Janet’s website too and say g’day!

As a graphic designer with a penchant for branding, I love logo creation. My craft becomes a passion when combined with the alchemy of a client who is as invested in the final product as I am. Collaboration is a big part of my working style, and education towards my own working process and design concepts is just part of the journey.

Sometimes, it can be scary and overwhelming to find the right designer, especially if you don’t know the process. Asking the right questions can eliminate nightmare stories and ensure your logo creation goes as smoothly as possible. When meeting with the potential designer, don’t forget that you’re interviewing them just as much as they might be interviewing you. You don’t want to be the nightmare client just as much as you wouldn’t want to find a nightmare designer.

Here are questions to help the prospecting process to ensure you and your designer will be the perfect fit: Continue reading


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