Better Business Better Life - Part 4

The Shocking List Building Mistake Killing Your Profit

List Building Mistake Killing Business ProfitYou’re building a list. You’ve created your opt in and people are subscribing. Perhaps not as fast as you’d like but for now you’ll take the win. You can tick that off the ‘to do’ list. Thank goodness for that. One less thing to do.

Or it is?

So you’re collecting subscribers. Theoretically that’s wonderful.

Assuming…

You started out with a specific end goal in mind.

You did right?

Right?!?!?

The overwhelming majority of business owners and entrepreneurs will say their end goal is to sell. Sell their services, sell info products or sell their wares.

Or they haven’t worked out their goal. They’ve just started growing a list for ‘one day’.

The Problem With Generic List Building

The problem with creating an opt in incentive and subscriber list without an end goal in mind or with vague direction, is that while you will grow a subscriber list in some respect, you can’t predict future results with any confidence. Continue reading


List Building Or Traffic? Chicken Or Egg?

list building do you need trafficEvery so often I’m asked a fabulous question that immediately says write a blog post about me.

When Emma Veiga-Malta of My Bespoke Chair sent me her question I knew more readers would have the same question too.

Emma has recently created her stunning first opt in incentive ‘You & Your Beautiful Home: Tips & Styling Ideas.’ Seriously, when I say stunning well…whoa!

My Bespoke Chair opt in incentive

She asked,

“What are your thoughts about list building and existing traffic to site? Don’t you first need a steady flow of traffic to your site to build a list? Or is list building also about traffic building, in a roundabout way?”

Oh, it’s a bit like the old chicken and egg puzzle. What comes first? Chicken or egg? Continue reading


Before You Delete Your Opt In Incentive…

list building opt in incentivesWhy is it that whenever we’re dreaming of achieving something wonderful we understand how important it is to set specific goals and yet when it comes to list building quite often we don’t?

Perhaps there’s a lack of confidence, a lack of belief in our ability to control our list building results.

It might also be why such fear of losing subscribers exists. Such belief that you must have 1,000 subscribers before you can monetise your list.

We create opt in incentives hoping to build our list but aren’t quite sure what response each incentive will get and if an incentive appears to ‘under-perform’ we throw all the valuable content out and start again.

Reaching 500 subscribers was a long, hard battle for me, not least because I’d been in business for three years before starting to list build. Can you believe at least one of those years was wasted simply because I thought I had to create the perfect incentive?

I knew I needed an incentive to entice readers to join my list.

I knew about the various options for creating an opt in incentive.

And I still didn’t do it just in case I got it wrong. Perhaps you felt this way too? Continue reading


How To Use Business Cards To Build Your List

Moo Business Card Could Be Used For List BuildingPicture this.

You’re at a networking event, possibly cowering in the corner a little. This show is not exactly within the comfort zone for an introvert.

Or perhaps you are the life of the party. Star of the networking shindig.

Either way you end up chatting with a few attendees. Everyone is interesting but there’s one person you really click with. Let’s call her Jo.

You know you could help her and there’s a serious likelihood she will consider purchasing your product or service in the future.

Jo asks for your business card. What do you do?

  1. Panic because you don’t have a business card.
  2. Curse because you’ve left your stash at home.
  3. Smile and give two (you never know, Jo might plan to mention you to an associate). You also ask Jo for her card so you can continue building the relationship.

Many of us have experienced all three scenarios but hopefully you normally choose option 3.

You now have a warm lead for your business.

If you are building a business, collection and conversion of leads needs to happen quickly which poses the next question: how will you manage your relationship with each person you meet until they are ready to buy? Continue reading


Get Your List And Lead Generation Travel Ready

How To Organise Your List Building And Lead Generation While On The RoadIt doesn’t seem real. I keep having to pinch myself. Or at least I would if I wasn’t being constantly inundated with ‘have you booked X, Y, Z questions?’ (Which I love by the way. Don’t think that was a whinge).

In case you’re wondering what I am on about…

Earlier this week after four years in my current role I resigned from my corporate job to focus wholeheartedly on helping business owners build their lists and convert leads to customers; as well as travel the US and Canada for 4.5 months before going who knows where.

I’m absolutely beyond excited.

I LOVE working with my current clients and can’t wait to help more business owners achieve their dreams of serious business growth.

The countdown is on for finishing up at work (Feb 28th) and flying to San Fransisco (Mar 6th).

All this of course begs the question ‘what about your business?’ Continue reading