You’re at a networking event, possibly cowering in the corner a little. This show is not exactly within the comfort zone for an introvert.
Or perhaps you are the life of the party. Star of the networking shindig.
Either way you end up chatting with a few attendees. Everyone is interesting but there’s one person you really click with. Let’s call her Jo.
You know you could help her and there’s a serious likelihood she will consider purchasing your product or service in the future.
Jo asks for your business card. What do you do?
- Panic because you don’t have a business card.
- Curse because you’ve left your stash at home.
- Smile and give two (you never know, Jo might plan to mention you to an associate). You also ask Jo for her card so you can continue building the relationship.
Many of us have experienced all three scenarios but hopefully you normally choose option 3.
You now have a warm lead for your business.
If you are building a business, collection and conversion of leads needs to happen quickly which poses the next question: how will you manage your relationship with each person you meet until they are ready to buy? Continue reading
It doesn’t seem real. I keep having to pinch myself. Or at least I would if I wasn’t being constantly inundated with ‘have you booked X, Y, Z questions?’ (Which I love by the way. Don’t think that was a whinge).
In case you’re wondering what I am on about…
Earlier this week after four years in my current role I resigned from my corporate job to focus wholeheartedly on helping business owners build their lists and convert leads to customers; as well as travel the US and Canada for 4.5 months before going who knows where.
I’m absolutely beyond excited.
I LOVE working with my current clients and can’t wait to help more business owners achieve their dreams of serious business growth.
The countdown is on for finishing up at work (Feb 28th) and flying to San Fransisco (Mar 6th).
All this of course begs the question ‘what about your business?’ Continue reading
Today’s post is written by Cassie Lee of Cassie Jene.
I am not sure about you but I’ve subscribed to a lot of newsletters in the past 2-3 years (since I discovered that email newsletters are more than just online retailers peddling their latest gadgets or gizmos directly to my inbox every 48 hours). Email marketing has come a long way since then.
Every savvy entrepreneur knows that to not have an email list is to leaving money on the table. We all want to build and maintain a list for our business so that the people who trust us with their email addresses will hopefully one day be our client. Now this may not be everyone’s reason for building an email list but if you are an entrepreneur, I am betting that this is your no 1 reason for having a list in the first place.
Ok, you have gathered a list of names and email addresses (ethically and legally, of course). What do you do next? How do you convince your subscribers that you have something of value that is worth paying for?
These 5 strategies below are easy to implement and will turn heads if you do them right… Continue reading
You’ve been working hard planning and creating for weeks.
Maybe even months.
You are so proud of your efforts.
You’ve hustled to get your opt in or offering done like your life depended on it.
Everything that everyone told you should do.
And it’s fallen flat.
Flatter than a pancake squashed under a boulder (because that was the obvious comparison to go with).
And now you are crying buckets of tears. You’re likely to explode into a crazy rage at anyone who dare comes within 100 yards. As for your dream of having a business, well, screw it because YOU ARE DONE.
Except it’s not or at least it won’t be if you say it’s not.
Repeat after me… “It’s not over. Amazing results are on their way.”
It’s time to take action. Continue reading
NOTE: I’m super excited to have just launched the Business Building Lead Generation Planner and Tracker. And with list building and lead generation top of mind I wanted to share with you today…
You know you need to build a list.
Nothing is drilled into our brains more when we start an online business.
And rightly so.
As I’ve written previously Facebook can wipe your account at any time and their latest announcement about shrinking organic reach should tell you to start building your email list FAST.
Same goes with Twitter, Pinterest, Google+, Instagram and the rest.
If you don’t own it you have no control of it.
The other side of the coin is the overwhelming majority of visitors to your website will never come back. NEVER.
So it’s critical you have them opt in to your subscriber list when they arrive.
What better way to achieve this than to offer a little incentive or treat for doing so? Continue reading