Better Business Better Life - Part 4

List Building Or Traffic? Chicken Or Egg?

list building do you need trafficEvery so often I’m asked a fabulous question that immediately says write a blog post about me.

When Emma Veiga-Malta of My Bespoke Chair sent me her question I knew more readers would have the same question too.

Emma has recently created her stunning first opt in incentive ‘You & Your Beautiful Home: Tips & Styling Ideas.’ Seriously, when I say stunning well…whoa!

My Bespoke Chair opt in incentive

She asked,

“What are your thoughts about list building and existing traffic to site? Don’t you first need a steady flow of traffic to your site to build a list? Or is list building also about traffic building, in a roundabout way?”

Oh, it’s a bit like the old chicken and egg puzzle. What comes first? Chicken or egg? Continue reading

Before You Delete Your Opt In Incentive…

list building opt in incentivesWhy is it that whenever we’re dreaming of achieving something wonderful we understand how important it is to set specific goals and yet when it comes to list building quite often we don’t?

Perhaps there’s a lack of confidence, a lack of belief in our ability to control our list building results.

It might also be why such fear of losing subscribers exists. Such belief that you must have 1,000 subscribers before you can monetise your list.

We create opt in incentives hoping to build our list but aren’t quite sure what response each incentive will get and if an incentive appears to ‘under-perform’ we throw all the valuable content out and start again.

Reaching 500 subscribers was a long, hard battle for me, not least because I’d been in business for three years before starting to list build. Can you believe at least one of those years was wasted simply because I thought I had to create the perfect incentive?

I knew I needed an incentive to entice readers to join my list.

I knew about the various options for creating an opt in incentive.

And I still didn’t do it just in case I got it wrong. Perhaps you felt this way too? Continue reading

How To Use Business Cards To Build Your List

Moo Business Card Could Be Used For List BuildingPicture this.

You’re at a networking event, possibly cowering in the corner a little. This show is not exactly within the comfort zone for an introvert.

Or perhaps you are the life of the party. Star of the networking shindig.

Either way you end up chatting with a few attendees. Everyone is interesting but there’s one person you really click with. Let’s call her Jo.

You know you could help her and there’s a serious likelihood she will consider purchasing your product or service in the future.

Jo asks for your business card. What do you do?

  1. Panic because you don’t have a business card.
  2. Curse because you’ve left your stash at home.
  3. Smile and give two (you never know, Jo might plan to mention you to an associate). You also ask Jo for her card so you can continue building the relationship.

Many of us have experienced all three scenarios but hopefully you normally choose option 3.

You now have a warm lead for your business.

If you are building a business, collection and conversion of leads needs to happen quickly which poses the next question: how will you manage your relationship with each person you meet until they are ready to buy? Continue reading

Get Your List And Lead Generation Travel Ready

How To Organise Your List Building And Lead Generation While On The RoadIt doesn’t seem real. I keep having to pinch myself. Or at least I would if I wasn’t being constantly inundated with ‘have you booked X, Y, Z questions?’ (Which I love by the way. Don’t think that was a whinge).

In case you’re wondering what I am on about…

Earlier this week after four years in my current role I resigned from my corporate job to focus wholeheartedly on helping business owners build their lists and convert leads to customers; as well as travel the US and Canada for 4.5 months before going who knows where.

I’m absolutely beyond excited.

I LOVE working with my current clients and can’t wait to help more business owners achieve their dreams of serious business growth.

The countdown is on for finishing up at work (Feb 28th) and flying to San Fransisco (Mar 6th).

All this of course begs the question ‘what about your business?’ Continue reading

Have You Done Enough To Convert A Subscriber To A Client?

enough to love_BBBL guest postToday’s post is written by Cassie Lee of Cassie Jene.

I am not sure about you but I’ve subscribed to a lot of newsletters in the past 2-3 years (since I discovered that email newsletters are more than just online retailers peddling their latest gadgets or gizmos directly to my inbox every 48 hours). Email marketing has come a long way since then.

Every savvy entrepreneur knows that to not have an email list is to leaving money on the table. We all want to build and maintain a list for our business so that the people who trust us with their email addresses will hopefully one day be our client. Now this may not be everyone’s reason for building an email list but if you are an entrepreneur, I am betting that this is your no 1 reason for having a list in the first place.

Ok, you have gathered a list of names and email addresses (ethically and legally, of course). What do you do next? How do you convince your subscribers that you have something of value that is worth paying for?

These 5 strategies below are easy to implement and will turn heads if you do them right… Continue reading