Better Business Better Life - Part 4

Have You Done Enough To Convert A Subscriber To A Client?

enough to love_BBBL guest postToday’s post is written by Cassie Lee of Cassie Jene.

I am not sure about you but I’ve subscribed to a lot of newsletters in the past 2-3 years (since I discovered that email newsletters are more than just online retailers peddling their latest gadgets or gizmos directly to my inbox every 48 hours). Email marketing has come a long way since then.

Every savvy entrepreneur knows that to not have an email list is to leaving money on the table. We all want to build and maintain a list for our business so that the people who trust us with their email addresses will hopefully one day be our client. Now this may not be everyone’s reason for building an email list but if you are an entrepreneur, I am betting that this is your no 1 reason for having a list in the first place.

Ok, you have gathered a list of names and email addresses (ethically and legally, of course). What do you do next? How do you convince your subscribers that you have something of value that is worth paying for?

These 5 strategies below are easy to implement and will turn heads if you do them right… Continue reading


List Building And Lead Generation Not Working?

Improve Your List Building And Lead Generation

You’ve been working hard planning and creating for weeks.

Maybe even months.

You are so proud of your efforts.

You’ve hustled to get your opt in or offering done like your life depended on it.

Everything that everyone told you should do.

And it’s fallen flat.

Flatter than a pancake squashed under a boulder (because that was the obvious comparison to go with).

And now you are crying buckets of tears. You’re likely to explode into a crazy rage at anyone who dare comes within 100 yards. As for your dream of having a business, well, screw it because YOU ARE DONE.

Game over.

Except it’s not or at least it won’t be if you say it’s not.

Repeat after me… “It’s not over. Amazing results are on their way.”

It’s time to take action. Continue reading


8 Strategies To Build Your Email Subscriber List

Strategies To Build Your Email List

NOTE: I’m super excited to have just launched the Business Building Lead Generation Planner and Tracker. And with list building and lead generation top of mind I wanted to share with you today…

You know you need to build a list.

Nothing is drilled into our brains more when we start an online business.

And rightly so.

As I’ve written previously Facebook can wipe your account at any time and their latest announcement about shrinking organic reach should tell you to start building your email list FAST.

Same goes with Twitter, Pinterest, Google+, Instagram and the rest.

If you don’t own it you have no control of it.

The other side of the coin is the overwhelming majority of visitors to your website will never come back. NEVER.

So it’s critical you have them opt in to your subscriber list when they arrive.

What better way to achieve this than to offer a little incentive or treat for doing so? Continue reading


Kick Poor Conversion Rates To The Curb

Conversion Rates Impact The Speed Of Lead Generation And List BuildingNo leads = no business.

Therefore converting website visitors to subscribers is SUPER CRITICAL.

So you’ve got people visiting your website? Or maybe you don’t?

Either way not many are hanging around and they certainly aren’t signing up for your opt in incentive.

Boy, have you got a problem!

Let’s start at the beginning though… Continue reading


How To Avoid Lead Generation Comparisonitis

Unique Lead Generation

Comparisonitis.

The latest super virus to hit the online business world.

You know the symptoms.

Looking at the inside of your business and comparing it with the shiny, flawless outside of your competitor’s business.

No one is immune.

I’ve experienced several bouts of comparisonitis but the critical factor is I’ve recovered and YOU can too.

So what does comparisonitis look like in terms of lead generation?

Comparisonitis symptoms include: Continue reading