Sales Leads Lost That Small Tweaks Could Keep

Website Confusion580Ever get that feeling when you’ve been looking at something for so long your brain is starting to play tricks on you?

That you’re seeing something that isn’t so, or worse, you aren’t seeing something that should be fixed.

How about your website? Does it generate leads for your business?

Does your blog have a clear focus? Do readers sign up to your email list?

You’ve looked at it daily for months or years.

Could you honestly have a fresh look at it?

Let me give you an example. Continue reading


Weirdness, Imperfect Blogging And Your Message

Blogging Perfection

Rarely am I nervous to share a post with you and yet with this one I am. Maybe it’s because this is a ‘professional’ blog about blogging for your business and mastering lead generation. And, the first rule of blogging is to focus on your reader. This IS about helping you, my gorgeous reader, it’s just in a bit of round about fashion. And let’s face it, any post you share a video of yourself in is bound to terrify…

This is not the post I planned to write.

I did not plan to spend my week in bed desperate for a scalpel or any sharp instrument I could use to remove my tonsils and right ear.

I planned to have this post written long before now. That would be smart. That would be professional. Continue reading


Google Hummingbird Algorithm – The Search Result Changes You Need To Know

Google Hummingbird Algorithm Incorporates Semantic SearchGoogle Hummingbird. Did you notice it?

The completely new algorithm introduced a month ago.

You might have heard of the Google Penguin and Panda updates. They changed elements of the existing algorithm but this is different.

Google Hummingbird is designed to consider ALL words typed into a search query rather than a selection. The goal is to provide search results that consider the meaning of a search query. 

Click to tweet.

For example, say you searched ‘where is the closest place that delivers Thai?’ Previously Google might have focused on the words ‘place’, ‘delivers’ and ‘Thai.’

Now Google will consider the whole query and associated semantics. It will assume you are seeking a restaurant that provides delivery service.

Hummingbird will be really valuable if you position yourself well.

What does that mean? Continue reading


Motivate Yourself, Take A Risk = Reap The Rewards

Blogging - Take A Risk and Reap The RewardsEvery week I encourage you to blog for business growth.

I tell you that you can make money from blogging.

You can increase your income.

Yes, I’m telling the truth.

No, I don’t just like the sound of my own voice. (Don’t believe anyone who tells you otherwise…)

Today I was reading Leaving Work Behind, a brilliant blog by Tom Ewer. He was talking about how to motivate yourself. That you have to find your ‘why.’

Within the post Tom shared a clip of Gary Vaynerchuk back in 2008. Now if I haven’t convinced you yet that taking a risk and starting a blog is a good idea, perhaps Gary will inspire you to take action. Continue reading


How Karen Gunton Blogged A Little Biz

Karen Gunton - Build A Little Biz Blogger

Today I am delighted to introduce you to my gorgeous friend and blogging buddy Karen Gunton, owner of ‘build a little biz.’ 

Karen is a visual maestro, continuously blowing me away with her talent and achievements. I’m sure you’ll pick up on her passion as you read her story. You’ll also find out about her rebellious streak so make you sure read right to the end.

Enjoy!

1. How long have you been blogging?

my journey actually starts long before i started blogging – i am a teacher and taught in a high school for many years before starting a family and moving from canada to australia.  in early 2008 i started dabbling with the idea of starting my own photography business. as i was researching everything i could about starting my own business i came across information on blogging, so i first tried out blogger as a place to experiment with having a blog and sharing my photography.

i quickly realized that i would not be able to create the type of blog and website i needed on blogger so in march 2009 i rebranded and relaunched my new and improved professional photography business and that is when i really got into blogging as a marketing tool: to share my brand message, to share the stories and experiences of my clients, and of course to share my photographs. before then i had never considered myself as a writer but i found that blogging really allowed me to find my voice, i fell in love with it! Continue reading