Lead generation is crucial to your business. If you don’t have leads you can’t create revenue.
Yes, I know that’s stating the bleeding obvious but it’s amazing how many businesses don’t have lead generation strategies in place.
So each Thursday we will be looking at a different aspect of lead generation from A to Z.
If you don’t have a lead generation strategy in place or you have one but it’s not getting the results you seek make sure you sign up for the series below this post.
*Drum roll please*
Here are the letters and associated lead generation concepts the series will cover… Continue reading
Ever get that feeling when you’ve been looking at something for so long your brain is starting to play tricks on you?
That you’re seeing something that isn’t so, or worse, you aren’t seeing something that should be fixed.
How about your website? Does it generate leads for your business?
Does your blog have a clear focus? Do readers sign up to your email list?
You’ve looked at it daily for months or years.
Could you honestly have a fresh look at it?
Let me give you an example. Continue reading
Rarely am I nervous to share a post with you and yet with this one I am. Maybe it’s because this is a ‘professional’ blog about blogging for your business and mastering lead generation. And, the first rule of blogging is to focus on your reader. This IS about helping you, my gorgeous reader, it’s just in a bit of round about fashion. And let’s face it, any post you share a video of yourself in is bound to terrify…
This is not the post I planned to write.
I did not plan to spend my week in bed desperate for a scalpel or any sharp instrument I could use to remove my tonsils and right ear.
I planned to have this post written long before now. That would be smart. That would be professional. Continue reading
Google Hummingbird. Did you notice it?
The completely new algorithm introduced a month ago.
You might have heard of the Google Penguin and Panda updates. They changed elements of the existing algorithm but this is different.
Google Hummingbird is designed to consider ALL words typed into a search query rather than a selection. The goal is to provide search results that consider the meaning of a search query.
Click to tweet.
For example, say you searched ‘where is the closest place that delivers Thai?’ Previously Google might have focused on the words ‘place’, ‘delivers’ and ‘Thai.’
Now Google will consider the whole query and associated semantics. It will assume you are seeking a restaurant that provides delivery service.
Hummingbird will be really valuable if you position yourself well.
What does that mean? Continue reading