Better Business Better Life - Part 6

The Landing Page “Experts” Are Wrong!

Lead generation, opt in conversion, landing pages and brandingThe landing page “experts” are misleading you and today I’m going to dispel the myth!

How many opt in landing pages have you visited recently?

How many have you subscribed to? 1 of 2, 1 of 4, or forget it…more like 1 in 20?!?!

How many landing pages are consistent with source you’ve just arrived from?

Keep this in mind and we will come back to it. Continue reading

How To Build Authority And Accelerate Your Lead Generation Success

Build Authority And Accelerate Your Lead Generation

Lead generation is facilitated by authority. Being recognised as an authority means that people are more likely to act on your guidance or direction.

That said not all types of the authority are worthy of pursuing nor respected.

Let me share a story from my high school years. Continue reading

Lead Generation From A To Z

Lead Generation From A To ZLead generation is crucial to your business. If you don’t have leads you can’t create revenue.

Yes, I know that’s stating the bleeding obvious but it’s amazing how many businesses don’t have lead generation strategies in place.

So each Thursday we will be looking at a different aspect of lead generation from A to Z.

If you don’t have a lead generation strategy in place or you have one but it’s not getting the results you seek make sure you sign up for the series below this post.

*Drum roll please*

Here are the letters and associated lead generation concepts the series will cover… Continue reading

Sales Leads Lost That Small Tweaks Could Keep

Website Confusion580Ever get that feeling when you’ve been looking at something for so long your brain is starting to play tricks on you?

That you’re seeing something that isn’t so, or worse, you aren’t seeing something that should be fixed.

How about your website? Does it generate leads for your business?

Does your blog have a clear focus? Do readers sign up to your email list?

You’ve looked at it daily for months or years.

Could you honestly have a fresh look at it?

Let me give you an example. Continue reading

Weirdness, Imperfect Blogging And Your Message

Blogging Perfection

Rarely am I nervous to share a post with you and yet with this one I am. Maybe it’s because this is a ‘professional’ blog about blogging for your business and mastering lead generation. And, the first rule of blogging is to focus on your reader. This IS about helping you, my gorgeous reader, it’s just in a bit of round about fashion. And let’s face it, any post you share a video of yourself in is bound to terrify…

This is not the post I planned to write.

I did not plan to spend my week in bed desperate for a scalpel or any sharp instrument I could use to remove my tonsils and right ear.

I planned to have this post written long before now. That would be smart. That would be professional. Continue reading