Pinterest, the sexy new social platform, is currently receiving 10,000,000 visitors per month and is most popular with females. That said, even Mark Zuckerberg has an account (although this might be perceived as spying on his competition).
Can you afford to ignore the latest craze?
Today I thought I’d share an infographic from Statista that compares the average length of visits to the various social platforms.
As you can see people spend more time on Pinterest than they spend on Twitter, LinkedIn and Google+ combined.
So must you join Pinterest?
Well, that all depends on the audience you are targeting.
Pinterest has very obvious benefits for B2C (business to consumer) organisations. What better way to showcase your products and Pinterest is such a shareable platform.
What is less clear is how B2B (business to business) service providers will use Pinterest. If you follow the social discussions no-one seems to be able to answer how Pinterest adds value to B2B relationships.
One idea that can benefit any business however is the concept of storytelling through Pinterest. Have a look at Visit Savannah Georgia‘s boards for a great example.
The Visit Savannah Georgia boards allow you to get a feel for the experience you can expect. The beautiful surrounds, the stunning weddings, the culture and even the mouth-watering treats. (Oh how I would like to eat that cheesecake right NOW!)
Anne Reuss is also working her ‘pinning’ well. Anne is seeking full time work and uses Pinterest to demonstrate her communication philosophies as well as her social media expertise. Notice the custom board names?
Pinterest isn’t without risk.
According to the Boston Business Journal, Pinterest’s service agreement gives it the right to sell images that users upload. That’s right. Pinterest doesn’t reserve the right to just share images uploaded but it actually has the right to sell them as well.
The implication for you is the potential to infringe copyright by pinning or repinning other people’s content even if you acknowledge the source. Definitely something to consider.
Still keen to get pinning?
It is always great to learn from others who have gone before you. Top resources I’ve come across to date are:
- Copyblogger’s 56 Ways To Market Your Business On Pinterest
- Social-Able’s Pinterest: 43 Ways To Build Your Presence
- Kelly Lieberman’s Pinterest Curation On Scoop.it
- Kelly Lieberman’s #PinChat on Twitter.com. Follow Kelly at @tribe2point0.
Do you use Pinterest? How does it add value to your business?
Please leave your Pinterest link and thoughts in the comments.