Last fortnight you read my rant about generic automated direct messages. Yes, I really did compare them to rotten eggs. Today let’s talk about a very smart use of direct messages to grow your community.
It’s human nature to feel valued when someone asks for your opinion. You might feel respected and trusted. Possibly appreciated too.
This is normal.
So as business owners and bloggers how can you leverage this concept on Twitter?
It’s simple but not easy.
Let’s pull apart an example:
Tommy Walker @tommyismyname
Hey Caylie. I know we don’t talk much but what are the ethics of online manipulation? Would you mind adding your .02? http://t.co/cfvBHIV
Why is this so clever?
- It asks for my opinion (a little bit of flattery can go a long way).
- It acknowledges that Tommy isn’t in regular contact (reducing potential barriers to me responding).
- Tommy uses my name (this shows effort has gone in to acknowledge me as an individual).
- It’s a down to earth message (sincerity is always appreciated).
My reaction to this was to click the link and comment on the post.
It generated exactly the action Tommy was seeking.
He then validated my action by responding to the reader comments from his previous post in the one he linked to, demonstrating his appreciation for his readers.
Was this a smart use of direct messaging?
Of the 34 commenters, 27 were people he messaged directly on Twitter.
Would he have got the same response using automated direct messages?
So here is a challenge for you!
How can you apply this concept and leverage direct messaging in Twitter?
Can you extend it to Facebook, LinkedIn and Google+?
Please share your thoughts in the comments.