What The Vine…
Vine is the new, controversial six second video app available on iPhones and iPads. The videos can be shared on Twitter and Facebook as well as within the app with users able to like or comment on a video. The app offers few editing features but can be cut without limits.
Despite its initial notoriety being garnered through its association with porn, the now three week old app is intriguing content marketers.
What’s The Point?
You might be asking how can a six second video offer any value. How can you possibly convey your message to the viewer? Of course, you probably thought the same when Twitter blew up traditional news distribution.
As Richard Parker says:
Vine can offer you:
- An instant audience
- A (potentially) more engaging and creative medium than Twitter or Instagram
- Unexplored waters in which to make a splash
Given you can share directly with your audiences on Facebook and Twitter you aren’t growing an audience from scratch. This means you will see greater interaction immediately rather than having to build a follow first.
Vine also has sound which Twitter and Instagram don’t offer. Sound provides another method of communicating your message and enables your audience to become more familiar with you.
The best way to test the effectiveness of a new app is to simply try it so hopefully Twitter will release an Android version very soon (that’s right I went with Google). If you have an iOS device definitely sign up and grow your vine.
Great Examples From Vine
First, here are some examples of how you might use Vine for your small business.
Funky new drink vending machine #Vine #Japan vine.co/v/bvzrQwKZ7EA
— TY 4 voting in Green (@mqtodd) February 9, 2013
Could this be any more convenient? The video shows you how to get your drink in six seconds!
We’ve arrived at Wigan! #saintsfc #vine vine.co/v/b1gFPl6z5ig — Southampton FC (@SouthamptonFC) February 2, 2013
Sure the sound quality isn’t great but fans will still love the ‘inside view.’
Where she was. vine.co/v/bnmpPtXbXmt
— Adam Goldberg (@TheAdamGoldberg) February 5, 2013
Actor, filmmaker, photographer and musician Adam Goldberg has a series of Vine videos demonstrating his expertise.
Vine Posts You Might Like
If you’d like to know more about Vine and the opportunities it offers for businesses check out these posts:
- Jesse Luna shares Four Ways to Add Vine Videos to Your Blog Post
- Hubspot tells us How 15 Real Businesses Are Getting Creative With Vine For Marketing
- Stacey Harris asks Is The Vine App Worth Your Time?
And one for Jesse McGraw fans (because I couldn’t find the tweet to embed it)
Take Action
How could Vine help your business share its message? How can Vine add value for your audience? Tell me in the comments!
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February 10, 2013
Someone in the UK had just tweeted me about Vine and I’d never heard of it. Guess I’ll need an iPhone or iPad first before I can check it (that’s right, I don’t have an “i” anything). Thanks. ~Debra
Debra Jason recently posted..Six Tips Every Writer Should Know Thanks to Neil Gaiman
March 1, 2013
LOL, Debra – It’s not that long ago I was in the same boat!
Thanks for popping by!
March 1, 2013
Wow I had no idea about the porn dramas – but I can see why that’s a big problem. Hope it’s sorted out soon. Apart from that I’d love to use Vine, but I can’t think of anything clever enough yet!
Marissa Roberts recently posted..Got a few minutes? 7 things to declutter right now
March 1, 2013
Oooh, Marissa how about a before and after at a decluttering session with a client. The last shot could be the client holding a sign saying “Marissa Is Awesome” and your web address.